mean red media a strategic communications company

Our Approach 

Our actions are determined by our guiding principles: courage, purpose and joy. From the first consultation, we ask the right questions to determine your objectives, your target audience, the desired outcome and how to measure success. An integrated plan will be developed to address the many facets of your communication needs that are never black and white. It’s a mean red world and the solution will be customized to suit your unique set of goals, challenges and opportunities. 

Our Method

We partner with you to understand your current and optimal future state, in alignment with your brand promise. We analyze your data, metrics and team capabilities, research your audience, and audit your existing content, platforms and processes. We then design your communications strategy through a change management lens, assigning the right roles and workflow for execution and customizing targeted delivery across multiple touch points including your customer support channels. We apply our global insights to the cultural, compliance and geopolitical factors that could impact your business or hinder audience acceptance, mitigating risk and ameliorating buy-in. And finally, we measure success from all sides and evolve as needed.

Our Leadership

Melanie Hill, founder and chief strategist of mean red media, honed her skills with in-house positions at Buck, Dell, EarthLink and Equant/Orange Business Services and through her own client roster including Willis Towers Watson, Atos IT Services, McGraw Hill, NTT Data, Texas Department of Transportation, American Red Cross, ForaCare Suisse AG, EarthLink, Charles Schwab, Merge Agency and Synaxis. Her expertise has guided clients through business and brand evolution, mergers & acquisitions, transformation initiatives and corporate restructuring, as well as emerging trends, new legislation and unprecedented events including COVID-19 workplace safety and Executive Order compliance, remote working and the new hybrid workplace.

Melanie's holistic approach to contemporary solutions is the reason our clients trust mean red media with their mission and message.